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Changing our Email Lexicon: An open by any other name
In 1594, Shakespeare wrote: “What’s in a name? That which we call a rose by any other name would smell as sweet…”. Although some words may be better than others to convey the meaning of a marketing...
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Email as a Data Source – Part 1
Evidence is the difference between theory and fact, and—as it relates to email—between saying email marketing is valuable and proving it. Any organization using email marketing is going to want to see...
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Trying to Hit a Mobile Target?
If you’re involved in email marketing, you’ve likely heard about the rising number of mobile users viewing emails, and the challenges in designing for such devices. A few years back, “optimizing for...
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Tie Your Email Campaigns to Web Activity with Web Analytics Integration
At SubscriberMail we often get asked by future clients if we have integration with X, Y, or Z web analytics packages. Instead of designing features solely related to one or a handful of web analytics...
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Visualizing the Results of your Email Tests
When collaborating with clients on their email marketing strategy, the team at SubscriberMail regularly focuses on different methods of testing email campaigns. However, testing can be fruitless...
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The Eyes Have It – What Does a Unique Confirmed Open Really Mean?
In 2010, the Email Experience Council (eec) established a project called Support the Adoption of Metrics for Email or S.A.M.E. It’s both an acronym and the goal of their project. Prior to the project,...
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