At SubscriberMail we often get asked by future clients if we have integration with X, Y, or Z web analytics packages. Instead of designing features solely related to one or a handful of web analytics packages, our Development team has designed with flexibility in mind. The SubscriberMail web analytics integration utility allows clients to specify the exact parameters for the appended code related to their web analytics package that should be inserted into each link related to their website’s domain. This additional code allows the analytics software to identify web traffic that is originating from a particular email campaign.
By integrating their email with a web analytics package, clients are able to follow click activity from their emails to website traffic patterns and potentially website purchase activity. This connection enables email marketers to relate sales directly to their emails and thus generating a value associated with email campaigns to help measure success and justify driving more resources toward their email efforts.
Contact the SubscriberMail Client Support team at support@subscribermail.com for more information regarding how you can relate your email campaigns to website activity via web analytics integration.
