When collaborating with clients on their email marketing strategy, the team at SubscriberMail regularly focuses on different methods of testing email campaigns. However, testing can be fruitless without an understanding of your results!
After the deployment of a campaign, users can pull a bevy of data-rich reports that identify percentages related to clicks, renders, etc. But for users more involved in the reporting process and less involved in message creation, clearly interpreting the differences in results for A/B tests related to design or content changes can be difficult without a visual representation of the messages themselves.
To help assist those that have been outside of the in-depth design/construction of the email tests, we urge our clients to utilize our Click Overlay Report to help visualize which items in the message have generated the most click activity (as click data is displayed in callout bubbles over the actual design of the email).
Contact the SubscriberMail Client Support team at support@subscribermail.com for more information regarding how you can visualize email results with the SubscriberMail Click Overlay Report.
